Privacy policy

Last updated: April 1, 2026

Privacy Policy – Rupakala

At Rupakala, accessible from www.rupakala.in, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit or make a purchase from our website.

1. Information We Collect

When you use our website, we may collect the following types of information:

a. Personal Information

  • Full Name
  • Email Address
  • Phone Number
  • Shipping and Billing Address

b. Payment Information
All payments are securely processed through trusted third-party payment gateways such as Razorpay and PhonePe. We do not store your card or banking details.

c. Account Information

  • Login credentials (if you create an account)
  • Order history and preferences

d. Automatically Collected Data

  • IP address
  • Browser type
  • Device information
  • Pages visited and time spent

2. How We Use Your Information

We use your data to:

  • Process and deliver your orders
  • Communicate order updates and customer support
  • Improve website performance and user experience
  • Run advertisements and marketing campaigns (including Meta Ads and Google Ads)
  • Prevent fraud and ensure security

3. Cookies & Tracking Technologies

We use cookies and similar tracking tools to enhance your browsing experience.

These may include:

  • Website functionality cookies
  • Analytics tools such as Google Analytics
  • Advertising tools like Meta Pixel and (future) Google Ads tracking

You will be able to control cookie preferences via a cookie consent banner (to be implemented).

4. Sharing of Information

We do not sell your personal data.

However, we may share your data with:

  • Payment gateways (Razorpay, PhonePe)
  • Shipping and logistics partners
  • Marketing and analytics platforms (Meta, Google)

These third parties only use your data to perform services on our behalf.

5. Data Security

We take reasonable precautions to protect your personal information using secure technologies and Shopify’s built-in security systems.

However, no method of transmission over the internet is 100% secure.

6. Your Rights

As a user, you have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Opt out of marketing communications

To exercise these rights, contact us at: rupakala.admin@gmail.com

7. Account & User Content

If you create an account or leave reviews/comments:

  • Your submitted content may be visible publicly
  • You are responsible for the information you share

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

9. Children’s Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect data from minors.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with updated effective dates.

11. Contact Information

If you have any questions about this Privacy Policy, you can contact us:

  • Business Name: Rupakala
  • Address: SN Banerjee Road, Sarkar Bagan, Barrackpore, West Bengal, Kolkata – 700120
  • Email: rupakala.admin@gmail.com
  • Phone: +91 8585888426